Today I am going to take you behind the scenes of blogging, and share how lately I am getting fed up with the blog game.
When I first started blogging, there was no rhyme or reason to my posts. I shared anything that I wanted to write about that day. There was no “audience” I was writing for, it was purely just for me.
It wasn’t until I got into blog sponsorship where I was interested in my blog numbers. When I realized that brands and PR companies wanted to know how many page views my blog received or how many Twitter followers I had, I knew that I needed to grow these numbers.
Back in the day, my strategy to get more followers to my blog was by sponsoring other bloggers. I would either buy sidebar advertisement on their blog or guest post. I felt like it was a real organic way to get more followers to my blog because no one was forced to click over to my blog.
In return, to make money, I would also host sidebar advertisements on my blog and allow brands or bloggers to pay me a small fee to guest post.
Through the years, sidebar advertisements have faded away due to the growth of Facebook groups.
How Facebook groups are used to grow your blog
There are hundreds of blog groups available on Facebook, but I will use Grow Your Blog as an example.
In this group, there are daily threads, created by the admins, that bloggers can join. Here’s how one of the threads look:
To join this thread, a blogger would leave a direct link to the Instagram photo you would want liked. In exchange, you would reciprocate by liking all of the other photos left by bloggers.
Here’s the kicker – over 100 people can join this one thread! If 100 people join this thread, that means you could get 100 likes on your Instagram photo! But then since you are reciprocating to the other bloggers that joined the thread, you would have to like at least 100 photos.
Obviously, this is incredibly time consuming…just to get 100 likes.
But is it really worth it?
For me – I am tired of this blog game. It’s not a genuine way of getting people to actually follow me and read my blog. Yeah, it might look cool that one photo got a ton of likes, but these people who are liking my photo don’t necessarily stick around. It’s a little deceiving to the people who view my Instagram.
I would spend hours a week with these reciprocation threads. It was tiring and it took a lot of time out of my day. Also, I found myself “liking” photos I wouldn’t have normally found interesting. That was the moment where I felt like I was being a fake.
If I am only liking photos back because they liked mine, what was the point? I imagined that if some brand would see my photo with a ton of likes, that would boost my chances of working with them. But since I have stopped joining these Facebook groups, I have not seen a drop. So in my mind, it was time to quit the blog game.
So, how am I getting more followers to my blog?
I am going back to old-school methods!
- I like to use Bloglovin’ to find new blogs to follow
- On Instagram, I use the “suggestions for you” sections to find new Instagrammers
- Turns out, Instagram has a really good algorithm to find similar accounts I might like!
- On Twitter, I follow relevant hashtags to find bloggers
- For Pinterest, I use Tailwind to optimize my pins and share throughout the day on auto-pilot
This post isn’t downplay all of the benefits of joining a Facebook group. They are honestly a great way to get more eyes on your blog if you are just getting started. But for me, I just don’t have the time for it.
If you use these groups to increase engagement on your blog or social channels, I would love to hear your opinion!