Lately, I have seen so many bloggers get frustrated about how to grow their mailing list. If you are interested in growing your mailing list and don’t know where to start, here’s the big list of opt-in freebie ideas to encourage readers to subscribe.
Do I need a mailing list?
I blame the surge of webinars and e-courses that have been claiming that everyone needs a mailing list, especially if you want to make money through blogging. But I don’t think that’s true.
If you are never intending to sell a product (e-book, class, webinar, course, etc) or service, there is not a whole lot of reasons as to why you should start an email list for your subscribers.
But, you can still make money through your blog without an email list! You can monetize through affiliate programs (the best affiliate programs to monetize your blog), write sponsored content (I love Linqia for this), or run advertisements (how I made my first $100 on Google Adsense) on your blog.
What is an Opt-In?
Unfortunately, not many people will sign up for your mailing list if they are not getting anything in return. That’s why many successful bloggers are using opt-ins or lead magnets to encourage readers to sign up for their mailing list.
When creating these opt-ins for your readers, make sure to advertise this on your blog! For example: instead of putting “Sign up for my mailing list!” try saying, “When you sign up for my mailing list, you get instant access to 10 ways to grow your Instagram following like crazy!”
Opt-In Freebie Ideas
- Plan out your blog post
- Social media/editorial calendar
- A quote to put in a frame or hang
- Setting up your blog’s host
- Wedding planning
- Business plan
- Profitable blogging
- Profitable pinning
- Social media strategy
- Free consultation
- Coupons for your product or service
- Pin buttons
- Pinterest template
- Styled stock photos
- Email courses
- 5-day personal branding course
- Self-paced online course
- Resource library
- put all of your freebies in one place
- Social media
- Setting up a capsule wardrobe
- Set up your website
- Video series
- Audio file/podcast
- Access to a free Facebook group
- Expert roundup guide
- Free challenge
- Desktop wallpaper
- Phone wallpaper
- A list of your favorite resources
- Popular Instagram hashtags
- Lightroom preset
- Steps on how you edit your Instagram photos
- Access to your Pinterest group board
- List of the best Tailwind tribes
- How to understand Google Analytics
- How to set up Google Adsense on your blog
I hope this list helped you brainstorm some ideas for your e-mail list! If you have an idea for an incredible opt-in freebie idea, share below so I can add to the list.