How to Create an Instagram Theme

Does your Instagram feed reflect who you are and what your brand represents? One of the best ways to have your brand stand out online is to create a theme for your Instagram. Keep reading to find out how to cultivate your aesthetic and how to create an Instagram theme.

How to create an Instagram theme. Actionable steps on finding your aesthetic and how to create a theme.

What is an Instagram theme?

An Instagram theme (or aesthetic) is when someone clicks over to your Instagram profile to get an idea of who you are and what you post.

The top photos showing, really make or break if someone wants to follow you for your content. Your bio can also help convert followers, but I can share more tips on this in a follow-up post!

Here are two ways you can theme your Instagram to have a cohesive theme.

Find your colors

To achieve a themed Instagram feed with your favorite colors, stay consistent when editing photos with the same filter or preset.

With photography editing, there is the ability to tweak colors and bump up saturation and vibrancy.

An easy way to make sure that certain colors pop in your feed, make sure to incorporate them into the photo!

For example, if you love lots of pinks in your feed, make sure to find places that have pink backgrounds, add pink props in the photos, or wear pink.

Find your purpose

Another way to theme your Instagram is to find your purpose. Who does your Instagram serve?

For example, is it an informative feed about finding the best places to travel? Or sharing your love for brunch? Keeping your photos within the theme of how you can best serve your audience will keep your readers wanting more!

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I know it can seem overwhelming at first, but honestly take it one photo at a time.

Download an app on your phone that allows you to view what your theme would be like with a new photo in the feed.

One of my favorite apps to use for this is UNUM. I can even see what my feed would look like if I removed (or archived) photos!

When you are able to see your feed as a whole, being strategic with which photos you post, and their order, makes things easier!





About Me

Hey there! Welcome to Pink on the Cheek. Here you can find helpful articles on how to grow your blog, monetize your content, and my life in Denver.


  1. 4.19.18
    Jessica said:

    This is very informative! As someone who is starting out on her own business (Rustic Pineapple Boutique) I am looking at ways to market and build my audience. Thank you for sharing. i am downloading the app now.

    • 5.30.18
      Lauren said:

      I am so glad this post helped you!

  2. 4.19.18
    Jocelyn said:

    I love this! I’m not very good at Instagram but this is motivating me to get back in to create a more purposed theme 🙂

    • 5.30.18
      Lauren said:

      It’s so hard to be so curated when posting photos, but it pays off!

  3. 4.21.18
    Samantha said:

    Still working on this! For a long time I had a very blue & green feed, but traveling new places brings out new colors! Will keep trying!

    • 5.30.18
      Lauren said:

      You can always tone the color in your feed with a filter. Bring out the green and blues with a boost in the color saturation!

  4. 4.23.18

    Great tips! I had a really consistent high contrast mostly black, grey, and pink feed for the longest time, and then I started to get bored with it. So I’m trying to transition to something a little more colorful, but to keep my moody vibes. It’s not easy, but having a consistent theme is so important and helpful! xo, Brittany Nicole |

    • 5.30.18
      Lauren said:

      I love more colorful feeds! What is your Instagram handle?

  5. 5.21.18
    Rachel said:

    There are so many great IG feeds out there! I have so much respect for them – it’s tough to keep it consistent!

    • 5.30.18
      Lauren said:

      Right?! Sometimes I don’t post for days since I don’t have anything “good” to post!

  6. 5.21.18
    Diana said:

    I’ve just posted what I wanted to post so far. I have thought about doing a theme, but I worry that it would just add more pressure than necessary to keep my Instagram up to date.

    • 5.30.18
      Lauren said:

      Ugh, it feels like unnecessary pressure. But it really comes down to what my feed represents when someone looks at it.

  7. 5.21.18
    Keating said:

    You have NO idea how thankful I am that you posted this. I’ve literally spent the last week, nonstop looking up various Instagram feed styles and articles on how to decide on the right theme. I’m on the struggle bus with Instagram right now haha I’m bookmarking this so I can re-read it in the morning and take notes. This is so so helpful!!

    • 5.30.18
      Lauren said:

      I am so happy to hear that! I am so glad I could help. What is your Instagram handle so I can check out your feed?

  8. 5.22.18

    What beautiful stylish IG feeds! I love the cohesive look. Thank you so much for sharing this IG theme inspiration!

  9. 5.22.18
    Raynetta said:

    Great info! This is really my next focus for Instagram. I’ve pinned this for future reference!

    • 5.30.18
      Lauren said:

      Thank you for pinning!!

  10. 5.23.18
    Amanda said:

    Having a theme is so hard – it’s something I have been trying really hard to work on.

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