The Big List of Instagram Story Ideas

Are you stumped on what to post to Instagram Stories? Look no further than the big list of Instagram Story Ideas!

No Posts to Promote? No Problem!

Think beyond promotion of current posts and tell a story to your audience.

I used to be radio silent on days where I didn’t have anything to promote – campaigns, posts, videos, etc. So there would be a loop where my audience would see a surge of content and then I would disappear when I didn’t have anything “interesting” to share.

What to Post on Instagram Stories

Home Life

  • Home tour
  • Morning routing
  • Bedtime routine
  • Share a photo of your pets
  • Take your readers on a tour of your neighborhood
  • Have a Q&A with your spouse/SO
  • Share what you are reading/watching/listening to
  • Share a photo of your planner’s calendar for the week
  • Organization tips
  • OOTD – outfit of the day
  • Time Hop photo
  • Travel diary


  • Share a workout hack that helps you get to the gym more often
  • Your favorite workout routine
  • Share what gym you go to
  • Fitness Goals
  • Favorite workout outfit


  • What you eat in a day
  • Your new favorite recipe
  • What you are currently eating for breakfast/lunch/dinner/dessert
  • What is your favorite coffee at Starbucks

Social Media

  • Share a quote about your business
  • Last 5 people you followed on Instagram
  • Favorite Instagram group for bloggers
  • PR unboxing video
  • Do a poll to see what type of content your audience likes to see
  • Share behind the scenes of a photo shoot
  • Host a Q&A with your audience
  • Try a live story
  • Instagram Stories Takeover
  • Offer an exclusive discount to your stories readers
  • Host an Instagram Stories giveaway
  • Share the ugly reality of behind the scenes of a curated photo
  • GIF Challenge – use a downloaded template to fill in the blanks
Pin this post for later

Next time you are stumped on what to post to Instagram Stories, reference this post!


  1. Gina wrote:

    Lots of great ideas! I’m trying to grow my instagram to go with my blog and I run out of interesting ideas.

    Posted 3.6.18
  2. Love these ideas! Especially the “ugly reality” behind the curated photos – hilarious! – Jennifer |

    Posted 3.6.18
  3. Leah wrote:

    These are all great ideas and idea starting points. I always get stumped with stories, and this is great inspiration! Thanks for these!

    Posted 3.6.18
  4. Jenny wrote:

    These are all such great ideas! I need to be active on my IG stories more often.

    Posted 3.6.18
  5. Julia wrote:

    Good tips. It’s hard to kee the good ideas rolling…this helps!

    Posted 3.7.18
  6. Samantha wrote:

    Great ideas! I am still getting the hang of using Stories and a lot of the time I feel like I have no good ideas!

    Posted 3.7.18
  7. What a cute idea! I never really make a plan for Insta Stories, I just post whenever I feel like it but that’s a cool list – I have to try it 🙂
    xx, Theresa

    Posted 3.7.18
  8. Omgosh! These are such awesome ideas to jumpstart creativity for IG stories. I need to hop on the bandwagon and get a few going. Thanks so much for this fabulous inspiration!

    Posted 3.7.18
  9. Seren wrote:

    Instagram stories are a kind of confusing. Thank you, Lauren! I found some good inspiration here. I will follow some of your recommendations to put in the story section of my Insta!

    Posted 3.15.18
  10. rssmasher wrote:

    Thanks for sharing

    Posted 3.19.18
  11. Elaine wrote:

    This is so helpful. I am just starting to take time to figure out how to utilize Instagram Stories and this gives me some ideas to get started. Thanks so much!

    Posted 4.18.18
  12. Ohmygosh! This is me: radio silence on off days. This is a wonderful and helpful list! I’m pinning!

    Posted 4.19.18
  13. Angie wrote:

    I really need to start using my IG stories better… I think I just think of them as a Snapchat wanna be, but honestly it sounds like they can do so much more. Thanks for the info!

    Posted 4.19.18

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